“Their ad structures and ideas paid off right away!”
More Families Finding Your Camp on Google
Jack and Doug sent you here, so here's the short version. We run Google advertising for summer camps, and we do it two ways. If your camp is a nonprofit, we run it on the Google Ad Grant, which is up to $120,000 a year of free ad spend, and unused grant dollars don't roll over. If your camp is for-profit, we run it on your budget, and we make that budget work considerably harder than it does today.
Up to$120,000
Free ad spend per year, nonprofit camps
$29,870
In registrations in one month, one nonprofit camp
$18.25
Cost per lead, one for-profit camp, 59% below the industry average
“Cullan and Skyler are incredible. They are professional and communicate incredibly well. Their ad structures and ideas paid off right away!”
Ryan Hove
Executive Director, Camp Chippewa
Posted on Google
Why Google
Why Advertise on Google at All?
Reach new families: Organic search often works best once a family knows your name. Ads can put you in front of families searching for a camp like yours before they know you.
Show up in more places: Organic results wait for a family to search. Ads are proactive, and they can reach families on YouTube, Maps, Gmail, Discover, other websites, and in AI Overviews.
Choose when and where: You can't control organic results or direct them toward one city on chosen dates. With ads, you can promote a camp fair, an open house, or a registration deadline.
More robust tracking and more user data: Ads can show age, gender, income, and registration dollars. Search Console (Google's organic report) does not.
Nonprofit camps: Google says grant campaigns may not run in all of these places yet. Expect Google Search first. Sources: Performance Max, AI Overviews, location targeting, campaign dates, Search Console, and Ad Grant campaigns (Google help pages, read November 5, 2026).
How to Take the Next Step
Most camps start with a quick intro call. Pick whatever fits where you are right now. None of these commit you to anything.
Book an Intro Call
Pick a time that works for you. We'll talk through your camp, your goals, and what's possible with Google Ads or the Ad Grant.
Review a Case Study
One nonprofit camp turned $762.46 of Google Ad Grant spend into $29,870 in registrations. One for-profit camp brought in 25 enrollment leads at $18.25 each in its first full month.
Which One Is Your Camp?
The same expert management, whether ad spend comes from your budget or the Google Ad Grant.
The Google Ad Grant
Registered nonprofits qualify for up to $10,000 a month of free Google ad spend or $120,000 a year. Unused grant dollars don't roll over, so every month an account underspends is advertising lost. We assist you with the application. We structure the account. We explain the compliance rules that get accounts suspended and operate within them. And we continue management so you can focus on camp.
$29,870 in registrations in one month
From $762.46 of free Google Ad Grant spend. Each registration is tracked back to the ad click.
Managed Paid Campaigns
No grant, so every dollar is yours, and every dollar has to count. The waste we find most often is budget spread across dozens of tiny campaigns that never gather enough data to learn, running hardest in the months families are not searching. That means most accounts need rebuilding rather than fine-tuning. That's where we come in.
25 enrollment leads at $18.25 each
A cost per lead 59% below the WordStream industry average of $44.26.
How You’ll Know It’s Working
Most camps struggle to answer this question: “How many enrolled campers came from our advertising?” Not just clicks or form fills. Enrolled campers. Nearly every registration platform carries that answer, but few camps set it up properly. We can help.
By linking your registration platform data with Google Ads, you can make informed decisions based on enrollment data instead of guesses.
$7.46
in registrations for every $1 invested in CampAds
One nonprofit Ad Grant camp's first month, October 2026: $29,870 in registrations tracked in Google Ads vs. $4,000 invested in CampAds.
A family clicks your ad
Google records which campaign, keyword, and search brought them.
They register
That registration is tied back to the click that started it.
You see the whole path
Enrollment shows up next to ad spend, in one place.
How far we can take this depends on what your registration platform allows. We'll work with your team and platform to show you what's possible.
Simple Pricing, Built in Two Steps
Identical for nonprofit and for-profit camps. Every camp starts with the Launchpad, where we build the account properly. What happens after that is entirely your call.
Value
in Google Ad Grant spend over the next 12 months
in only two months for one camp, using ≈ $800 in ad spend
Leads came in at less than half the industry average cost per lead
Investment
The Summer Camp Launchpad
- The Camp TourWeek 1Understanding your camp
- Gear CheckWeeks 1-2Full account and website audit
- Opening DayWeeks 2-3Setup and launch
- In SessionWeeks 3-10Management and optimization
- Closing CampfireWeeks 11-12Results review and decision point
We take over the day-to-day management of the account.
See the five stages in detailMonth-to-Month Optimization
- Ongoing optimization of conversion tracking, overall strategy, targeting, and creative
- Monthly performance reports and a monthly check-in call
- Website and landing page suggestions that turn more visits into inquiries
- Nonprofit camps: Compliance monitoring that keeps a grant account safe
Never required. At month three you can take the account in-house or keep us on month to month. Cancel anytime with 14 days' notice.
Ready to Put Google to Work for Your Camp?
Booked an intro call? Fill out our intro questionnaire beforehand so we can make the most of it.