“Their ad structures and ideas paid off right away!”
More Families Finding Your Camp on Google
Jack and Doug sent you here, so here is the short version. We run Google advertising for summer camps, and we do it two ways. If your camp is a nonprofit, we run it on the Google Ad Grant, which is up to $120,000 a year of free ad spend that most eligible camps never fully use. If your camp is for-profit, we run it on your budget, and we make that budget work considerably harder than it does today.
Up to $120K
Free ad spend per year, nonprofit camps
8x
More leads year over year, one nonprofit camp
$18.25
Cost per lead, one for-profit camp, 59% below the industry average
“Cullan and Skyler are incredible. They are professional and communicate incredibly well. Their ad structures and ideas paid off right away!”
Ryan Hove
Executive Director, Camp Chippewa
Posted on Google
Three Ways to Take the Next Step
Pick whichever fits where you are right now. None of them commit you to anything.
Review a Case Study
One nonprofit camp went from a nearly dormant Google Ad Grant to 8x the leads year over year. The full month-by-month numbers, start to finish.
Read the case studyStart Your Onboarding
Already know you want to work together? Skip the back and forth. Our guided intake takes about 15 minutes and saves as you go.
Begin onboardingGet Started
Tell us about your camp and we will review your current account, show you what is being left on the table, and get back to you within 24 hours.
Send us a noteWhich One Is Your Camp?
The same expert management, whether ad spend comes from your budget or the Google Ad Grant.
The Google Ad Grant
Registered nonprofits qualify for up to $10,000 a month of free Google ad spend or $120,000 a year. Most camps that hold the grant use a small fraction of it, and plenty of eligible camps have never applied at all. We assist you with the application. We structure the account. We explain the compliance rules that get accounts suspended and operate within them. And we continue management so you can focus on camp.
8x more leads year over year
From an account spending a few hundred dollars a month to nearly $10,000 a month of grant money actively working.
Managed Paid Campaigns
No grant, so every dollar is yours, and every dollar has to count. The waste we find most often is budget spread across dozens of tiny campaigns that never gather enough data to learn, running hardest in the months families are not searching. That means most accounts need rebuilding rather than fine-tuning. That's where we come in.
25 enrollment leads at $18.25 each
Up to $418,750 in potential enrollment at $16,750 full-season tuition, and a cost per lead 59% below the WordStream industry average of $44.26. All of it in July, before the fall and winter inquiry season begins.
How You’ll Know It’s Working
Most camps struggle to answer this question: “How many enrolled campers came from our advertising?” Not just clicks or form fills. Enrolled campers. Nearly every registration platform carries that answer, but few camps set it up properly. We can help.
By linking your registration platform data with Google Ads, you can make informed decisions based on enrollment data instead of guesses.
A family clicks your ad
Google records which campaign, keyword, and search brought them.
They register
That registration is tied back to the click that started it.
You see the whole path
Enrollment shows up next to ad spend, in one place.
How far we can take this depends on what your registration platform allows. We'll work with your team and platform to show you what is possible.
Simple Pricing, Built in Two Steps
Identical for nonprofit and for-profit camps. Every camp starts with the Launchpad, where we build the account properly. What happens after that is entirely your call.
We take over the day-to-day management of the account: review, rebuild, campaign strategy, fresh ad copy, conversion tracking, and three months of active management. You own the account throughout. At month three, take it in-house or let us keep running it, so you can stay focused on camp.
We keep managing and optimizing month over month, refining keywords, bids, audiences, and creative. Cancel anytime. Never required.
Ready to Put Google to Work for Your Camp?
Ready to work together? Start your onboarding.