From Signed to More Leads
in 12 Weeks

Agreement signed and you're officially a CampAds partner. We send a short onboarding questionnaire to understand your enrollment goals, geographic draw, target camper ages, and competitive landscape. From there, we schedule a kickoff call to align on priorities.

On the technical side: Google Ads account access is granted (or a new account created), your 501(c)(3) status and grant eligibility are confirmed, and we begin documenting your account's baseline: current structure, historical spend, and performance benchmarks.

The account audit wraps up: we document every keyword, campaign, ad group, and conversion path. We review your enrollment landing page for conversion gaps. Then we build your bespoke strategy: keyword themes, geographic targeting, budget pacing toward the $10K/month cap, and enrollment-specific conversion goals.

That strategy comes back to your team for review and sign-off before we touch a single setting. Once aligned, we rebuild: campaigns restructured, ad copy written, negative keywords added, conversion tracking verified or implemented.

Campaigns are live. This is where the real work happens. We monitor performance daily, review search term reports weekly, add relevant new keywords, and scrub irrelevant traffic with negative terms. Ad copy A/B testing kicks off. Bid strategies are refined as early signals come in.

You won't hear silence during this phase. If something notable surfaces (a performance spike, unusual spend, or a new opportunity) we reach out proactively. We don't wait for the monthly report to tell you something important.

Your first comprehensive report lands after 28 full days of live campaign data, typically at Week 7 or 8 from your contract date depending on when campaigns went live. We deliberately wait for a complete four-week window before reporting. Partial data leads to misleading conclusions, and you deserve numbers you can actually act on.

The report is not a data dump. We walk through every metric with context: what's performing, what we've already adjusted, and what the next phase looks like. We schedule a review call with your team to go through it together.

Optimization continues, now compounding on what the first report surfaced: budget shifts toward proven winners, weak keywords get cut, and ad testing keeps running. Meanwhile we prepare your final performance report, a clear summary of what was built, what changed, and the results across the full engagement.

Then, if you wish to take Google Ads management in-house, your team gets trained. A walkthrough session plus written handoff documentation show exactly what it takes to maintain performance and grant status. The account, and everything we built in it, is yours to keep. If you'd prefer to focus on your camp and have CampAds manage your Google Ads account, you'll start a no-commitment month-to-month engagement with a new agreement.