More Qualified Leads for Your Camp, Without the Guesswork
You run a great camp. We run your Google Ads. CampAds builds and manages paid Google Ads for for-profit camps, so your ad budget turns into real enrollment inquiries instead of wasted clicks.
Most Camp Ad Accounts Leak Money
Most camps are either invisible on Google or paying for the wrong things. We see it constantly: accounts sitting paused during enrollment season, hundreds of tiny campaigns too small to compete, and budget poured into channels that rarely produce a single inquiry. The demand is there. Families are searching for your camp right now. The account just isn't built to catch them.
What We Handle for You
Once we have access to your Google Ads account, we review it top to bottom and show you what's working, what's broken, and what to fix first. No exports or busywork on your end.
We restructure the account into a few well-funded, tightly focused campaigns instead of a sprawl of fragments that can't compete or learn.
A clear plan for how your budget should be spread across brand, non-brand, and geographic campaigns to reach the families most likely to enroll.
Fresh ads written for your camp, speaking to the families you want and answering the objections you know you face.
Phone calls, form fills, and tour bookings tracked properly.
We pace spend into your enrollment season and pull back when sessions fill, so every dollar lands when it matters most.
Search first, then Performance Max, YouTube, and remarketing where they earn their keep, judged on cost per qualified lead, not guesswork.
We actively manage the account month over month, refining keywords, bids, audiences, and creative.
Clear monthly reporting so you always see what's running and how it's performing.
Nonprofit Camp? Start With the Free Money First.
If your camp is a 501(c)(3), you may qualify for the Google Ad Grant: up to $10,000 a month in free Google advertising. That's a different funding source, and it's where we'd start. This page is for for-profit and private camps that fund their own ads.
See Nonprofit Camp AdsWhat a Closer Look Reveals
We recently looked at a premium Northeast overnight camp's account. When its core search campaigns were active, they brought in enrollment inquiries at $15 to $35 each, strong economics for a camp charging thousands per session. But the account was capturing less than 10% of available search demand, sitting paused during peak enrollment season, and had burned over $5,000 on hundreds of tiny city-by-city campaigns that produced almost nothing. The fixes were clear and immediate. That's the kind of waste we find, and what our management fixes.
What Happened When That Camp Hired Us
25 Enrollment Leads in the First Full Month
That's up to $167,500 in potential enrollment in their first full month with us: 25 leads, an estimated 4 to 10 enrolled campers at $16,750 full-season tuition.
- 25 quality leads: 18 lead-form families with full contact info, five phone calls placed directly from the ads, and two website inquiries
- $18.25 cost per lead, 59% below the industry average, with a full season of tuition on the other side of each one
- All of it in summer, before the fall and winter inquiry season even begins
July 2026, the camp's first full month of ad activity with us, all campaigns included. Cost per lead counts every dollar spent, including our launch bid-strategy test. Averages: WordStream 2026 Google Ads Benchmarks, Sports & Recreation category.
Simple Pricing, Built in Two Steps
Every camp, nonprofit or for-profit, starts with the same three-month Summer Camp Launchpad, where we build the account properly. From there, Month-to-Month Optimization is entirely your call.
Ready to Turn Your Ad Budget Into Enrollment Leads?
Booked an intro call? Fill out our intro questionnaire beforehand so we can make the most of it.