The Summer Camp Launchpad Package
A 3-month engagement that unlocks your camp's full Google Ad Grant and turns it into more campers.
Below you'll find scope, pricing, timeline, and how we work together.
Camp Chippewa is a real CampAds client, referred through the same community network. Before CampAds, their Google Ad Grant account was essentially dormant, spending a few hundred dollars a month of the $10,000 available. These are their results.
Enrollment estimates assume ~70% of tracked conversions are genuine inquiries and a 15-40% inquiry-to-enrollment rate. Actual enrollment attribution depends on the camp's lead follow-up and tracking (see Section 7). Tuition value based on ~$16,000 average full-summer enrollment.
April 2026 vs. April 2025, Google Ads
Full Google Ads Comparison
| Metric | Apr 2025 | Apr 2026 | Change |
|---|---|---|---|
| Impressions | 303 | 7,419 | +2,349% |
| Clicks | 38 | 603 | +1,487% |
| Click-Through Rate | 12.54% | 8.13% | -4.41 pp* |
| Conversions | 0 | 17.33 | From zero |
| Conversion Rate | 0% | 2.87% | From zero |
| Grant Spend Deployed | $230.83 | $9,942.98 | +4,208% |
*CTR declined in percentage points as expected with a 24x increase in impression volume. An 8.13% CTR remains well above the nonprofit search average.
Website Performance (GA4)
In April 2025, Camp Chippewa's Ad Grant account spent $231 of the available $10,000. One year later, with CampAds managing the account, grant spend reached $9,943 in a single month, a 43x increase in marketing potential at no added media cost to the camp. The account generated 603 clicks and 17 tracked conversions where there had been none, while driving 62% more new users to the website overall.
These results reflect upper-funnel and mid-funnel performance: impressions, clicks, website traffic, and tracked conversion events. Enrollment-level attribution requires the camp's participation in lead follow-up (along with recording where families say they came from). This shared responsibility is covered in Section 7.
Ready to unlock up to $120,000 a year in free advertising?
Our guided onboarding is the fastest path from here to launching your campaigns. It takes about 15 minutes and covers your accounts, your lead flow, and the story behind your camp. We'll review and reach out within 2 business days to schedule your kickoff call.
Your progress saves automatically. You can pause and come back any time.