The Summer Camp Launchpad Package
A three-month engagement that rebuilds your camp's Google advertising into more families finding you. The work is the same whether the money behind the ads is the Google Ad Grant or your own budget.
Below you'll find scope, pricing, timeline, and how we work together.
Two real CampAds clients, one on the Google Ad Grant and one funding its own ads.
Nonprofit camp: the Google Ad Grant
A nonprofit summer camp. Before CampAds, their Google Ad Grant account was essentially dormant, spending a few hundred dollars a month of the $10,000 available. These are their results.
Enrollment estimates assume ~70% of tracked conversions are genuine inquiries and a 15-40% inquiry-to-enrollment rate. Actual enrollment attribution depends on the camp's lead follow-up and tracking (see Section 7). Tuition value uses the camp's own full-session rate, as an up-to estimate. How we calculate this
April 2026 vs. April 2025, Google Ads
Full Google Ads Comparison
| Metric | Apr 2025 | Apr 2026 | Change |
|---|---|---|---|
| Impressions | 1,112 | 7,419 | +567% |
| Clicks | 95 | 603 | +535% |
| Click-Through Rate | 8.54% | 8.13% | -0.41 pp* |
| Conversions | 0 | 17.33 | From zero |
| Conversion Rate | 0% | 2.87% | From zero |
| Grant Spend Deployed | $325.11 | $9,942.98 | +2,958% |
*CTR held nearly steady while impression volume grew almost 7x. An 8.13% CTR remains well above the nonprofit search average.
Website Performance (GA4)
In April 2025, this camp's Ad Grant account spent $325 of the available $10,000. One year later, with CampAds managing the account, grant spend reached $9,943 in a single month, a 31x increase in marketing potential at no added media cost to the camp. The account generated 603 clicks and 17 tracked conversions where there had been none, while driving 62% more new users to the website overall.
These results reflect upper-funnel and mid-funnel performance: impressions, clicks, website traffic, and tracked conversion events. Enrollment-level attribution requires the camp's participation in lead follow-up (along with recording where families say they came from). This shared responsibility is covered in Section 7.
For-profit camp: a paid account, rebuilt
A premium overnight camp funding its own ads. Its account was capturing less than 10% of available search demand, sat paused through peak enrollment season, and had burned more than $5,000 on hundreds of tiny city-by-city campaigns that produced almost nothing. We rebuilt it. These are the results of the first full month after takeover.
July 2026, the camp's first full month of ad activity with us, all campaigns included. Cost per lead counts every dollar spent, including our launch bid-strategy test. Averages: WordStream 2026 Google Ads Benchmarks, Sports & Recreation category. Potential enrollment is an up-to estimate, not revenue earned: 25 leads times a 15 to 40% inquiry-to-enrollment rate, times $16,750 full-season tuition. How we calculate this
Ready to Put Google to Work for Your Camp?
Booked an intro call? Fill out our intro questionnaire beforehand so we can make the most of it.